The Nevada Preservation Foundation is excited to announce the official logo contest design winner is our very own volunteer Andrew Shepherd. Andrew became involved with the Foundation earlier this year when his father, member and volunteer Kristopher Shepherd, volunteered himself and his son to help out with some of the heavy lifting involved in moving the Hugh Taylor collection into the NPF offices. Unbeknownst to Andrew at the time, this marked the beginning of his ongoing adventure with us.
Andrew currently attends A-TECH, a magnet high school here in Las Vegas with a focus in architecture and drafting. Growing up in a family heavily involved in the Las Vegas arts scene (Kris himself is a scenic artist), Andrew developed an appreciation for architecture and mid-mod design at an early age. He was immediately drawn to the Hugh Taylor collection and asked about intern opportunities with the collection’s handling. Partnered with the Foundation’s head curator Mary Leverance, Andrew worked through the summer checking the contents of each drawing file drawer, notating the current conditions and organizing the collection into safe storage compartments for future use. The experience has helped Andrew begin to better understand architectural drawings, learning symbols and techniques for presenting information. “It really helped me to start to understand all the elements that make up an architectural drawing, all the symbols and elements that link the drawings together and tell you where to look for the information. I also gained a new appreciation for hand drawings; it’s unbelievable that this is all hand drawn, where today we would just do it on a computer. I really have started to develop a fascination with these old hand drawings.”
It was during this time that Andrew discovered the original drawings for the Hugh Taylor-designed bowling alley that he ultimately used as inspiration for his logo design. “I was really drawn to the front elevation for the bowling alley Hugh designed. The diamond shape (header) seemed like it could hold letters inside of it, and I could see it becoming this really inviting, cool piece.” The Foundation board enthusiastically agreed. The diamond shapes are clean and contemporary and tie back to Nevada’s history and roots in the mid-mod era.
Andrew developed his ideas through conceptual hand sketches and finalized the design in Microsoft Publisher. Everything from the diamond slope to the font itself was customized by hand. When asked what Andrew would name his font, he replied “Oh gosh… Hugh Thin. Ya, I think Hugh could be a really cool name for a font collection”. Andrew’s design was submitted in black and white as well as provided some color schemes for various applications. Andrew felt it was best to work primarily in black and white in order to develop a strong brand identity, and let color play in later for specific applications. The final logo in Pantone 17-1456 is shown above.
As a young student of the arts, Andrew is overwhelmed at the reality of winning the logo design contest. “It’s just really cool to be taken seriously, because I am so young, and it’s really exciting to think that it is actually going to become something big and exist somewhere, like on the website or even on a wall. I’m just really excited to see it come into existence.” Well, we are all excited as well. Not only for the logo, but for the bright future Andrew has ahead of him. Whether it be architecture, urban planning, logo or font design, Andrew knows he wants to continue his education and experiences in the arts world and community for mid-century inspired design and we look forward to seeing what he will come up with next.